Culture
A simple gesture. A stronger sense of belonging.
The request
Culture wanted a mural that would catch the attention of passing traffic and communicate encouragement, positivity, and a welcoming gym culture. The design needed to stay simple, bold, and true to their black-and-white branding.
Built around their people.
I worked from custom photographs of the owners to create an uplifting hand composition, incorporating their logos into the artwork. The limited palette keeps the message clear while realistic shading gives the hands depth and presence.
A wall with a message.
The finished mural brings the gym’s identity into the space through a personal, symbolic image. It gives members a branded photo backdrop and makes encouragement a visible part of the environment.
Beyond the wall.
The Culture project continues into apparel, giving the artwork another place to be seen and worn.